Megabass Ito Vision 110 Fine Art Jerkbaits

Made by a Meister Fine Art Finish lures are painted on the third floor of the company’s main factory in Hamamatsu, Shizuoka Prefecture. While printing has long been used by many makers to create realistic finishes, Megabass prefers the artistry inherent in painting.

Regardless of lure material, the assembly, polishing, leveling and painting are all done by hand. Therefore, if the precision of the coating process is too extreme, it may cause a problem in the manufacture of lures as mass products. Megabass’s new coating method, “Fine Art Finish,” is therefore not something that just anyone can apply and is therefore unsuitable for mass production. Here’s what Yuki Ito has to say about this:

“The Fine Art Finish is applied only by our veteran painters, whom we call “Meisters.” At Megabass, the second and third generation painters have been trained, and we have a system in place to ensure this level of painting is maintained (I’m deeply moved by the fact that 33 years have passed since Megabass was founded, and that this level of artistry is now possible).