MONTHLY ISSUE – Basser Magazine Japan

A story of a journey that will never end.

From collectors to tournament anglers, a variety of people share their passionate love for fishing equipment. They share special ways to use and display their equipment. They share previously untold aspects of lures. They share their dreams and encounters. They share their extraordinary commitment to catching as many fish as possible. They share heartwarming stories that are connected to fishing gear. Learning about these unique and diverse forms of “love” may make you see your own fishing equipment in a different light.